For me, there’s been several times over the years where it’s felt like a blogger is talking directly to me through their writing and/or podcasting. Some content creators just seem to have that sense of who is on the other side of their content and the ability to draw their reader/listener/viewer into (almost) a conversation in the way that they communicate.
A personal example of this is a podcaster called Rob Bell, who every time I listen to him, it feels like he is directly talking to me. This is probably because he has a similar background to me and he’s talking on topics that I’m interested in but it’s also in his personal and engaging delivery.
Whether or not you have ever had this experience, I think it’s really interesting and important to examine what these content creators do to create this connection to them. Certainly some people have a natural ability for creating this personal connection. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience.
What I want to share in this article is 11 tips for creating that personal connection, techniques that I’ve observed from other content creators and things I’ve tried myself and have worked with my audience.
Storytelling is a very engaging technique – people love stories and the more you can tell your own stories the more relatable you will become. The stories you tell don’t have to be very personal heartfelt stories (although they can be), but any story that shows you’ve had some experience with the topic you’re talking about creates a powerful, relatable connection in your reader.
