You started a blog for your business because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t.
But more traffic doesn’t necessarily mean more customers. You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you.
So how do you get readers to pay for your product or service?
Start with these five tactics you can use in your blog posts today.
People are naturally skeptical when businesses talk about themselves or how great their product is. They’re more likely to trust their own peers—people who are just like them. In fact, the statistics show that written testimonials can increase conversions by as much as 25 percent. Leverage this powerful marketing tactic by weaving customer testimonials into your content.
Don’t just insert quotes where they’re not needed, though. Use them to tell your story.
This approach is particularly effective when writing case studies. You can also use it to back up claims. For example, let’s say you offer social media management services. You’re writing a post about converting followers on Instagram, and one of your tips discusses optimizing your profile. Maybe you just helped a client with this, and it doubled their followers in two weeks. To add credibility to your advice and show that it actually works, you could include a testimonial from that client.
In this example, the testimonial supports the content without it being a direct sales pitch for your services. It gives the story a fresh voice from someone your readers can relate closely to, which helps customers put more confidence in your claims, your business, and your service.
Hosting deals on your blog does two things:
For the best conversion rates, consider teaming up with other companies to offer everyone’s product in a bundle and at a super low price. Not only does it make the offer more appealing, but you’ll all benefit from reaching each other’s user bases.
Here’s an example from Time-Warp Wife. In this giveaway, over 100 homemaking bloggers came together to offer nearly $700 worth of eBooks for only $29.97. And to further encourage sales, the deal was only good for six days.
